Compare It! is a marketing productivity tool for Product Managers and Sales personnel for presenting the comparison of features between products. Products and feature categories are entered directly into the app. The feature descriptions for each product are then entered and saved. Comparisons are prepared by selecting the products and features to compare. A pdf is generated for distribution by eMail. Saved product/feature data can be shared by distributing a copy of the database via eMail to colleagues using the app. Product photos, company name, and URL can also be included.